Case Studies


Healthcare eCommerce Platform

D2C  Healthcare  eCommerce   

As part of a team, I was tasked with the refresh of a leading sleep healthcare brand’s eCommerce experience.

The Objectives Create a frictionless buying experience 
Incorporate fresh branding across the site
Simplify the experience once users had purchased products

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Health Tech Enterprise Ordering Platform

B2B  Health Tech  Custom Software  

A global health tech brand tasked me to upgrade and expand their online B2B offering with a new ordering system.


The Objectives

Adapt current branding into a seamless secondary site 
Create a simple user experience for complex ordering flows 
Create a robust order management system


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Auto Part B2B Dealer Platform

B2B  Auto Industry  Custom eCommerce  

As part of a larger project I had the opportunity to update and upgrade an auto parts dealer’s B2B portal.

The Objectives Update branding and style to be more engaging
Use modern design conventions to create an enjoyable browsing experience
Improve wayfinding and product discovery

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Rental Services eCommerce

D2C  Services  eCommerce


A rental service came to us looking to upgrade their current website, making the rental process easier to use.


The Objectives

Reduce purchase friction 
Make it easier to find a unit closer to the customer
Streamline rental selection


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